This view is from Lombard Road just off the parking of a self-storage facility. The townscape at this point is incongruous as a result of low-quality architecture and mix of uses. To the left are two-storey warehouses. To the right is an eight-storey residential block clad in yellow stock bricks. In the middle ground is the early 2000s Falcon Wharf building. The site lies behind it. To its left is the recently completed Viewpoint building.

This open view from the junction of York Road and Lombard Road looks towards the west. It features the low-rise car dealership at the centre of the view. The current building on the site sits behind it and is not visible from this position. Beyond it On the left is a 17-storey recently completed residential development with yellow and brown brick cladding. On the far right of the view there are low-rise commercial units of no architectural merit.

From this position, the Thames Path is wide and generous. The river-bound platform at Fulham Riverside is visible in the foreground. Beyond are the waterfront developments within the LBW. With exception of the Coda Residences tower at the far right, building heights gradually increase towards the left of the view, culminating with the Lombard Wharf tower and the Grade II* Cremorne Bridge. The townscape at this point is incoherent arising from the layering of developments with their own individual architectural language and little contextual relationship.

From this open view of the Thames, axial to the Site, the existing building is visible at the centre of the image. Heliport House and the neighbouring low-rise dwellings form a gap as they are flanked on both sides by taller developments. The crane in the background and the York Road and Winstanley Estate masterplan currently under construction.

This diverse riverfront townscape, in architectural form and age, is visible from the Thames Path overlooking Imperial Wharf Marina from within the Sands End Conservation Area. There is a glimpse of the grade II* listed Cremorne Bridge to the left of the view and across the river alongside it is the tall Lombard Wharf tower. It is followed by a mid-rise development formed of three identical buildings clad in yellow bricks rendered in white at their bases. The Falcon Wharf building appears to their right with a more complex and interesting massing and more height. Behind the adjacent warehouse, the upper floor and roof of the existing Heliport House can be seen. The newly completed orthogonal buildings clad in brown bricks appear behind the neighbouring curvilinear hotel. In the centre background, a structure under construction with a crane is visible. This, in addition to the Winstanley and York Road Estate masterplan regeneration currently under construction, suggests significant changes to the skyline are likely.

This axial view to the site is from York Road. In the foreground at the centre and right is the open-air car dealership parking. Behind the dark grey aluminium clad three-storey building is the Falcon Wharf building. To the left of the view is the northern volume of the Viewpoint development which is of five storeys, the base is finished in yellow brick and the top three storeys are clad in dark brown bricks and concrete finishes marking the floor slabs. Behind it is the curvilinear 16-storey Altura Tower and to its right is the three-storey London Heliport facilities clad in red panels. Next to them, in the centre of the view, is the current four-storey Heliport House with the warehouses at the Heliport Industrial Estate in front of it.

This expansive view on the curve of the river, is from the Thames Path and the river on the foreground, the Plantation Wharf Pier is in the centre featured by the clippers seen in the middle ground with riverfront constructions on both sides. On the left side are the developments largely within the LBHF which vary in scale and appearance; they all seem to have distinct style. The two chimneys of the Chelsea Power Station appear at the background of this cluster of late 20th/early 21st century buildings. The two tallest elements at this point are the Belvedere Tower and behind it the Tower West part of the Chelsea Waterfront scheme. The Grade II* listed Cremorne Bridge appears in the middle. The background is formed by a busy cityscape, though subdued due to its distance. To the right of the Cremorne Bridge is the Montevetro Building. The surrounding buildings drop forming a gap in the townscape. It is then followed by one of the Sommerset Estate buildings. The centrepiece of this view is the tall and slender Lombard Wharf tower which counterbalances the massive and dense fabric of the urban context on both sides of the river.